Poll: Only 2% Of Hispanics Use Term 'Latinx,' 40% Find It Offensive

As Democrats seek to reach out to Latino voters in a more gender-neutral way, they've increasingly begun using the word Latinx, a term that first began to get traction among academics and activists on the left.

But that very effort could be counterproductive in courting those of Latin American descent, according to a new nationwide poll of Hispanic voters.

Only 2 percent of those polled refer to themselves as Latinx, while 68 percent call themselves "Hispanic" and 21 percent favored "Latino" or "Latina" to describe their ethnic background, according to the survey from Bendixen & Amandi International, a top Democratic firm specializing in Latino outreach.

More problematic for Democrats: 40 percent said Latinx bothers or offends them to some degree and 30 percent said they would be less likely to support a politician or organization that uses the term.

Happy #PrideMonth!@GOP is proud to have doubled our LGBTQ support over the last 4 years, and we will continue to grow our big tent by supporting measures that promote fairness and balance protections for LGBTQ Americans and those with deeply held religious beliefs.

— Ronna McDaniel (@GOPChairwoman) June 2, 2021