Oscars Ratings Hit Record Low, Crash 58 Percent In One Year

Chris Menahan
InformationLiberation
Apr. 26, 2021

The Oscars on Sunday night made history by becoming the lowest rated Oscars in history!


From Variety, "TV Ratings: Oscars Plummet to Record Low, Down 58% Compared to Last Year":
Per Nielsen Live+Same Day preliminary national numbers, an average of 9.85 million viewers tuned in on Sunday evening to watch a more intimate and stripped-down version of the Oscars in the midst of a pandemic. That’s a 58.3%, 13.75 million viewer drop-off from last year. The Academy’s third host-less show in a row scored a 1.9 rating among adults 18-49 in the fast national ratings, a 64.2% dip from 2020.

For comparison, last year’s ceremony garnered a 5.3 rating in the key demographic and 23.6 million viewers per the night’s time-zone adjusted fast national charts. The Oscars in 2019 delivered a 7.7 rating in adults 18-49 and 29.6 million viewers. While up 12% from 2018, that viewership figure represented the second-smallest audience ever for an Academy Awards telecast at the time. 2018 delivered the previous smallest viewership tally with 26.5 million viewers.
Apparently the highlight of the night was Glenn Close twerking to "Da Butt."



Really hard to believe no one wanted to tune in!

[Header image by Paul Hudson via Flickr]

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