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Sex Doesn't Sell After All, Study SaysBloombergAug. 19, 2015 |
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 Maybe sex doesn’t sell after all. Commercials that feature sex and violence -- or appear on programs with that kind of content -- are less effective than those with neutral themes, according to a study published by the academic journal Psychological Bulletin. Violent and sexual television programming impairs viewers’ memory because it diverts attention from the advertising, said Brad Bushman, a professor of communication and psychology at Ohio State University and co-author of the study, which analyzed the results of 53 previous experiments. Read More 
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