Google Has Gone 'Dark': The Search Giant Just Ended A Bunch Of Free Data And People Are Freaking Out

Business Insider
Oct. 29, 2013

Late this month, Google went "dark" in terms of providing publishers with one of its major sources of free information on which words led people searching in Google to click on their sites. The move came as Google seeks to reassure users following the NSA/PRISM domestic surveillance scandal.

Now, all Google search is securely encrypted, and web site owners can no longer look at Google Analytics to see exactly which words people use when searching Google to find their sites.

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