Atlas Shrugged Movie Leaves Hollywood Scratching Its Head, Because It's Succeeding Without Them

by Mike Masnick
Techdirt
Apr. 23, 2011

We've already talked about how Kevin Smith has been succeeding with his new movie, Red State, by defying much of the "conventional wisdom," when it comes to how you have to market a Hollywood movie. He's not the only one. Apparently the "conventional wisdom" folks in Hollywood are all in shock that the movie Atlas Shrugged is doing fantastically well at the box office, despite its "awful marketing plan," of not buying TV ads.

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