Heatballs beat the ban

by Briggs Armstrong
Mises Economics Blog
Oct. 18, 2010

Reuters reports that a German entrepreneur carefully studied the EU legislation that put a ban on traditional, incandescent light bulbs and found a loophole that enabled him to deliver the product consumers want.  Siegfried Rotthaeuser classified 75 & 100 watt bulbs as “small heating devices” and branded them “Heatballs” since 95% of the energy consumed by the bulbs is converted to heat with only 5% converted to light. This enabled him to circumvent the ban on the bulbs. Rotthaeuser even pledged to donate 30 cents for rainforest perservation for every bulb sold. He feels that, due to the mercury contained in the bulbs, his solution is more environmentally friendly.

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