Adidas Ends Partnership With Kanye Amid 'Anti-Semitism' Accusations, ADL Takes Credit For 'Pressure' CampaignChris Menahan
Oct. 25, 2022
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Adidas announced on Tuesday morning that they're formally ending their partnership with Ye, formerly known as Kanye West, for violating their company's "values of diversity and inclusion."
From Bloomberg, "Adidas Cuts Ties With Ye, Absorbing 250 Million Hit to Profit":
Adidas AG will absorb a hit to earnings of up to 250 million ($247 million) to end its partnership with Ye following a rash of offensive behavior from the rapper and designer that turned a once-thriving shoe brand into a lightning rod for criticism.
Adidas will terminate the partnership with Ye, end production of Yeezy branded products and stop all payments to Ye and his companies, it said.Ye is considered to have single-handedly made Adidas a success in the US market. As Adidas was already struggling, this move may literally end their 98-year-old company for good.
Adidas shares, already weighed down by the controversy, fell as much as 5.8% in Frankfurt trading, reaching the lowest since 2016.The move to end their partnership with Ye comes after Anti-Defamation League CEO Jonathan Greenblatt wrote a letter to Adidas demanding they cut ties with Ye.
Greenblatt also accused Adidas of being Nazis and said they're a "danger to Jews."
The Biden regime's Special Envoy To Monitor and Combat Antisemitism, Deborah Lipstadt, also came out and tacitly condemned Ye for his "hatred" and "antisemitism," which she said must be condemned by governments "unequivocally."
Greenblatt celebrated Adidas' move to drop Ye on Tuesday and took credit for having "pressured Adidas toward this decision."
"This is a very positive outcome," Greenblatt said. "It illustrates that antisemitism is unacceptable and creates consequences. Without a doubt, Adidas has done the right thing by cutting ties with Ye after his vicious antisemitic rants. We were proud to see many joined ADL's campaign, #RunAwayfromHate, that pressured Adidas toward this decision, including the thousands of people who sent emails, the dozens of celebrities who spoke up, and the prominent brands who cut ties. Taken together, all these elements sent an unambiguous signal that moved the company to take action. In the end, Adidas' action sends a powerful message that antisemitism and bigotry have no place in society."
Ye said on Friday that powerful Jews demanding he be canceled and put out of work had "proven the exact point that I made."
[This post has been updated with Adidas's official confirmation.]
[Left-side header image of Ye by Pieter-Jannick Dijkstra via Flickr commons, CC BY 2.0, Composite, right-side image of Greenblatt screenshot from congressional testimony.]
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