TV Networks Will Be Asked to Boost ObamaCare In Plots of Their Top Showsby Tim Graham
Sep. 18, 2012
Abby Goodnough of The New York Times is reporting as the California state government is setting up its ObamaCare exchange, the exchange has hired a PR firm (with federal government money).
"Realizing that much of the battle will be in the public relations realm, the exchange has poured significant resources into a detailed marketing plan — developed not by state health bureaucrats but by the global marketing powerhouse Ogilvy Public Relations Worldwide, which has an initial $900,000 contract with the exchange," she wrote. Ogilvy's plan is to tap major network TV shows like "Grey's Anatomy" and "Modern Family" to sell Americans on the health care law.