Sacha Baron Cohen's 'Who Is America?' Bombs

Showtime didn't do much to promote Sacha Baron Cohen's new show "Who is America?" And it shows. Just 327,000 people watched it on Sunday night.

The only real publicity the show had was on the Drudge Report, of all places. But there was no premiere, no screenings, no build up. Showtime relied on outrage and word of mouth. It didn't work.

[...]Cohen was trounced at 10pm.  "Mexico Life" was among the shows on cable that did five or six times the business. (1.9 million viewers). Something called "On the Case with PZ" on Discovery had 1.5 million. "History of Comedy" on CNN had 764K. That's twice as many as Cohen's show.