Sacha Baron Cohen's 'Who Is America?' Bombs

Chris Menahan
Jul. 17, 2018

The premier of Sacha Baron Cohen's new Republican bashing show "Who is America?" garnered only 327,000 viewers.

From Showbiz 411:
Showtime didn't do much to promote Sacha Baron Cohen's new show "Who is America?" And it shows. Just 327,000 people watched it on Sunday night.

The only real publicity the show had was on the Drudge Report, of all places. But there was no premiere, no screenings, no build up. Showtime relied on outrage and word of mouth. It didn't work.

[...]Cohen was trounced at 10pm.  "Mexico Life" was among the shows on cable that did five or six times the business. (1.9 million viewers). Something called "On the Case with PZ" on Discovery had 1.5 million. "History of Comedy" on CNN had 764K. That's twice as many as Cohen's show.
Showtime released another clip from the show yesterday on YouTube where Cohen interviewed Bernie Sanders.

Instead of trying to coax him into saying something stupid, Cohen played Hollywood's stereotypical "redneck" Southerner and acted like a fool to help make Bernie Sanders look good.

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