Check Out How This Volvo Ad Was Run in America vs PolandChris Menahan
May. 08, 2019
How The Media Business Works
Check Out How This Volvo Ad Was Run in America vs Poland
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The Swedish car company Volvo this week shared two similar looking ads on Facebook -- one to their main page and one to their Polish page -- which had one glaring difference.
In the post on their main page, the ad showed two homosexual men holding hands in front of a little girl driving a Volvo toy truck.
The ad copy reads: "Focus on your career, or your family? From now on you can do both at Volvo Cars, because we offer employees within the EMEA region six months of paid parental leave, regardless of gender. Read the full story here: http://bit.ly/2V5cZAY"
In the comments, Volvo posted a message saying they're deleting all negative comments which violate their "social media house rules."
The ad on Volvo's Poland page featured a straight couple with a little boy in the Volvo toy truck:
The comment section was filled with Poles laughing about the difference between the two ads.
According to Google Translate, the top comment reads: "Well done to you that you do not duplicate this sick scheme from the official VOLVO website."
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