Gillette: The Worst An Ad Can GetChris Menahan
Jan. 15, 2019
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Gillette's new ad bashing "toxic masculinity" is crashing and burning.
As of Tuesday morning, the ad had over 3 million views with 292,000 downvotes versus around 55,000 upvotes.
Background aia Breitbart:
Proctor & Gamble is urging men to shave their “toxic masculinity” in a new ad for Gillette razors. The ad shows men fighting, cooking barbecue, and verbally harassing women, interspersed with news reports about the #MeToo movement.I'm sure this is just a coincidence:
A Trump supporter shared this analysis of the commercial on r/The_Donald: "Gillette commercial: 43 males exhibit 'undesirable' behavior, 42 white, 1 black. 7 males exhibit 'desirable' behavior, 5 black, 2 white? This is misandry no matter the race but my god can a super light skin brother catch a break? First one blamed, last one considered. Every time."
The comments on YouTube are almost uniformly negative and people say they're getting deleted at a rapid pace.
This was the top comment at one point and Gillette even "liked" it themselves before later reversing their decision:
Many memes were had:
Gillette's ad is an interesting contrast with this propaganda video on catcalling from 2014 (which was accused of racism as almost none of the "catcallers" were white):
The producer, Rob Bliss, responded to the controversy by saying, as Slate reported: "'We got a fair amount of white guys, but for whatever reason, a lot of what they said was in passing, or off camera,' or was ruined by a siren or other noise."
No doubt. This Gillette ad was just reflecting that unseen epidemic!
While attacking your target demographic with propaganda is not the best business move, these megacorporations have shown for years now they care more about pushing the agenda than maximizing profits.
UPDATE: The ad is working!
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