Hyper-Political AMAs Plunge 21% In The Ratings, Hit Record Low

Chris Menahan
Oct. 10, 2018

The American Music Awards on ABC lost in the ratings to CBS and NBC on Tuesday night and 21 percent less viewers tuned in compared to 2017.

From Programming Insider:
CBS: 6.5/11, NBC: 5.8/10, ABC: 4.8/ 8, Fox: 1.8/ 3, CW: 1.3/ 2

CBS, as expected, topped this third Tuesday in the household overnights, while NBC is a lock for victory in adults 18-49 (and all the key young adult demos). But ABC, despite year-to-year slippage, was also on the overnight map care of the annual “American Music Awards,” which scored a 4.8 rating/8 share in households from 8-11 p.m. Comparably, this was 21 percent below the 6.1/10 for the year-ago telecast (on Sunday, Nov. 19, 2017).
According to The Wrap, their ratings hit a "new all-time low."
The AMAs settled for a 1.8 rating this year among adults 18-49, which is the demographic most attractive to advertisers. It had a 2.4 in 2017, when the special aired on a Sunday in November. Last year’s 2.4 tied the previous record-low set by the 2016 version.

Here are the (mostly) comparable 2017 AMAs ratings. That one didn’t do great either, but its Nielsen returns were 25 percent less-bad than last night’s.
Look what your Democrat propaganda made us do!

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