Surfer Mag Gets Woke: 'Why Surf Culture Desperately Needs More Diversity'Chris Menahan
Jun. 04, 2018
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White people like surfing -- here's why that cannot be allowed to stand.
From Surfer Magazine's Justin Housman:
A friend of mine who owns a surf brand recently received an absolutely bonkers series of racist emails. The sender purchased my friend's product online, then somehow figured out his ethnicity after the fact. Before the order arrived, the customer sent an email canceling his purchase, citing my friend's ethnicity as the reason. This potential customer had researched their purchase and picked my friend's product out of a pretty vast field of competitors, only to decide that the ethnic heritage of one of the company's owners was a deal breaker. Not the quality of the product. Not the price. The ethnicity of the owner.I'm assuming the shop owner was Irish and the potential customer was Italian and didn't want to buy from a "dirty potato farmer."
[...] I'm not suggesting that this one example of a misguided would-be customer means that our beloved sport is crawling with racists--I don't think that's remotely true. But my friend's run-in with at least one surfer's ethnic phobias did force me to realize how much I, a white guy from a mostly-white Californian beach town, have overestimated the shared experience of all surfers. All part of the same tribe, right? Clearly, that's also not remotely true.The overwhelming majority of racism in Hawaii is directed towards white people, whom they call "haoles."
[The video above continues language which is NSFW.]
That historical aspect may very well be true, but it doesn't at all address the issue that surfing today, at least in the world's two most globally influential surfing nations--the USA and Australia--is overwhelmingly white and upper middle class. This is true in countless lineups, where you're likely to paddle out and find a mostly homogenous pack of white people surfing on expensive boards, wearing expensive gear in areas with a high cost of living. If you can't afford it, you ain't surfing.Note, he leaves Brazil out of that list (which currently holds the most slots of any nation in the Championship Tour) as it runs counter to his narrative.
I called Jeff Williams, co-president of the Black Surfer's Collective (an organization that brings inner-city black kids in L.A. to the beach) to talk to him about diversity in surfing. "I've never really had problems with actual racism in surfing," Williams said. "I've surfed all over the world, and everywhere I've ever been, most surfers are pretty cool." But he does see the lack of minorities in the surf in the U.S. as problematic. "Look, anytime you try to talk about diversity in surfing, it all boils down to access," he said. "Sure, there could be more welcoming attitudes at the beach itself, but also just getting to the beach is expensive. Surf equipment is expensive. Lunch at the beach is expensive. But once we get minority and inner-city kids to the beach and get them in the water they have fun. They're hooked."Good stuff. Do the NBA next!
Here's some of the reactions from Surfer Magazine's Facebook:
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