'Most Diverse Grammys Ever' Gets Worst Demo Ratings Of All Time

Chris Menahan
InformationLiberation
Jan. 29, 2018

The 2018 Grammys were hailed as the "most diverse ever" because no white men were nominated.

As you can see in the photo above, George Takei said the news was "music to my ears."



Incidentally, the award show got the worst ratings of all time in the key 18-49 demo, Hollywood Reporter reports:
It's a demo low for the telecast, as it still skews young and the audience drops by 24 percent.

Sunday's Bruno Mars-loving Grammy Awards took a dramatic ratings spill, fetching the smallest demo audience in the show's history.

The telecast, which ran a bloated three-and-a-half hours, was off by 24 percent from 2017 with adjusted numbers. With time zone adjustments taken into account, the telecast averaged 19.8 million viewers and a 5.9 rating among adults 18-49. The second stat marked a low for the show. Among total viewers, that number was down even more than overnight returns from Nielsen Media that it a 12.7 rating among households. It's the biggest drop for the Grammys since the 2013, the year after the show swelled following the death of Whitney Houston.
Best not read too much into it.


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