Comcast NBC Universal Already Moving Past Six Strikes; Trying New Malware Popups Urging Downloaders To Buyby Mike Masnick
Aug. 06, 2013
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The "six strikes" Copyright Alert System (CAS) is barely under way and already Comcast/NBC Universal are looking to go beyond it with malware-like popups that show up as you download a piece of content, pushing you to buy it (well, "license" it) via an authorized source. Variety has the details at the link above, though late in the article it seems to suggest that this is all really coming from the NBC Universal side, not the Comcast side, which shouldn't come as a huge surprise:
While Comcast knows the solution is feasible, the companyís engineers havenít formally begun work on it. The project is being worked on in tandem with engineers at NBC Universal, the content side of the conglomerate.That certainly sounds like something cooked up on the NBC Universal side of things. The offering here sounds ridiculous and intrusive:
As sources described the new system, a consumer illegally downloading a film or movie from a peer-to-peer system like Bittorrent would be quickly pushed a pop-up message with links to purchase or rent the same content, whether the title in question exists on the VOD library of a participating distributorís own broadband network or on a third-party seller like Amazon.This highlights a few key points: