ISPs Will Start Acting As Hollywood's Private Online Security Guards By July

by Mike Masnick
Techdirt
Mar. 14, 2012

Last July, we wrote about how the major ISPs had agreed to a "voluntary" "six strikes" plan (really five strikes, but everyone calls it six...) to start acting as Hollywood's private online security guards. And, by "voluntary" we mean without any input from the actual stake holders (customers) and with significant pressure being applied by the Obama administration. Since then, nothing has been heard, but the RIAA's Cary Sherman has now said that the ISPs involved will roll out their plans by July of this year, a year after the agreement went into place.

Sherman says that the plan had always been to give them a year to deal with the technical aspects of setting up the plan:

"Each isp has to develop their infrastructure for automating the system," Sherman said. They need this "for establishing the database so they can keep track of repeat infringers, so they know that this is the first notice or the third notice. Every ISP has to do it differently depending on the architecture of its particular network. Some are nearing completion and others are a little further from completion."

Funny how, now that the plan is in place, the RIAA has no problem admitting that it required significant infrastructure changes. Somehow I doubt the RIAA is paying for this... meaning that you and I are paying for it with higher fees.

Of course, the real question is what this means for the non-major ISPs who have not agreed to take part in this anti-consumer plan. Will the RIAA and MPAA now start assuming that this is a requirement, despite it not being in the law? That's what they've been doing with content filtering on user-generated content sites now. Multiple lawsuits have pointed out that because YouTube and others have installed upload filters, everyone should have to. I'd imagine it won't be long until they start making the argument that ISPs that don't implement such a plan are "inducing" infringement somehow.