informationliberation
The news you're not supposed to know...




An Introduction to Austrian Economics: Understand Economics, Understand Everything
The Century of the Self: The Untold History of Controlling the Masses Through the Manipulation of Unconscious Desires
The Disappearing Male: From Virility to Sterility

The Obama Deception: The Mask Comes Off
Operation Gladio: The Hidden History of U.S. Sponsored False Flag Terrorism in EuropeThe New American Century: The Untold History of The Project for the New American Century
(more)
Article posted Jul 26 2011, 10:26 PM Category: Science/Technology Source: TorrentFreak Print

Former Google CIO: LimeWire Pirates Were iTunes’ Best Customers

by Enigmax, TorrentFreak

Delivering his keynote address at this week’s annual CA Expo in Sydney, former Google CIO Douglas C Merrill added to the growing belief that punishing and demonizing file-sharers is a bad idea. Merrill, who after his Google stint joined EMI records, revealed that his profiling research at the label found that LimeWire pirates were iTunes’ biggest customers.

Yesterday, during his keynote speech at the CA Expo in Sydney, former Google boss Douglas C Merrill said that companies stuck in the past risk becoming irrelevant. He also had some very interesting things to say about pirates.

Merrill, who was Chief Information Officer and Vice President of Engineering at Google, left the search giant in 2008 after being poached by EMI, a key member label of the RIAA.

At EMI he took up the impressive position of Chief Operating Officer of New Music and President of Digital Business, despite admitting this week that he knew the music industry was “collapsing”.

“The RIAA said it isn’t that we are making bad music, but the ‘dirty file sharing guys’ are the problem,” he said during his speech as quoted by ComputerWorld.

“Going to sue customers for file sharing is like trying to sell soap by throwing dirt on your customers.”

But those “dirty file-sharing guys” had an even dirtier secret. During his stint at EMI, Merrill profiled the behavior of LimeWire users and discovered something rather interesting. Those same file-sharing “thieves” were also iTunes’ biggest spenders.

“That’s not theft, that’s try-before-you-buy marketing and we weren’t even paying for it… so it makes sense to sue them,” Merrill said, while undoubtedly rolling his eyes.

That same “try-before-you-buy” discovery was echoed in another study we reported on last week which found that users of pirate sites, including the recently-busted Kino.to, buy more DVDs, visit the cinema more often and on average spend more at the box office than their ‘honest’ counterparts.

Merrill’s words yesterday are not the only pragmatic file-sharing related comments he’s made in recent years. Almost immediately after his 2008 EMI appointment, he made comments which didn’t necessarily tow the company line.

“For example, there’s a set of data that shows that file sharing is actually good for artists. Not bad for artists. So maybe we shouldn’t be stopping it all the time. I don’t know,” Merrill said.

“Obviously, there is piracy that is quite destructive but again I think the data shows that in some cases file sharing might be okay. What we need to do is understand when is it good, when it is not good…Suing fans doesn’t feel like a winning strategy,” he concluded.

Less than a year later, Merrill was forced out by EMI.





Latest Science/Technology
- A Cop's "Worst Nightmare": Accountability
- Changing the Climate Change Narrative
- Marc Morano debates climate change on CCTV
- CUPID Drone To 'Shock The World' With 80,000 Volt Stun Gun
- Female Takes Testosterone, Starts Objectifying Women, Thinking Pornographically, & Becomes Interested In Science
- The Problem Isn't "Patent Trolls." The Problem Is Patents.
- Warmist: 'Every Weather Event in the Modern World is Attributable to Climate Change'
- Hollywood's Villain: Kim Dotcom









No Comments Posted Add Comment


Add Comment
Name
Comment

* No HTML


Verification *
Please Enter the Verification Code Seen Below
 


PLEASE NOTE
Please see our About Page, our Disclaimer, and our Comments Policy.


FAIR USE NOTICE
This site contains copyrighted material the use of which in some cases has not been specifically authorized by the copyright owner. Such material is made available for the purposes of news reporting, education, research, comment, and criticism, which constitutes a 'fair use' of such copyrighted material in accordance with Title 17 U.S.C. Section 107. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner. It is our policy to respond to notices of alleged infringement that comply with the DMCA and other applicable intellectual property laws. It is our policy to remove material from public view that we believe in good faith to be copyrighted material that has been illegally copied and distributed by any of our members or users.

About Us - Disclaimer - Privacy Policy



Advanced Search
Username:

Password:

Remember Me
Forgot Password?
Register

Mission Creeps: Homeland Security Agents Confiscate Women's Panties For 'Copyright Infringement' - 10/23Chicago Cop Who Assaulted 89-Yr-Old For Requesting He Stop Cursing Gets 3 Years - 10/23The Compassion Of the State: Town Sells Mom's Home At Auction Over Unpaid $95 Tax Bill She Was Never Notified About - 10/23Doctor Assaulted by Police at Dying Son's Birthday, Tasered so Many Times He Had a Heart Attack - 10/23Call the Suicide Prevention Hotline -- Get Killed by a SWAT Team - 10/23Either Praise the Police, or Shut Up - 10/22Man Brutalized & Stopped Over 20 Times in 5 Weeks by Cops Mistaking Him for Murderer - 10/23SWAT Officers Wrongfully Detain This Man For Filming in Public, Then it Gets Really Infuratiating - 10/22

Rialto, CA Police Made to Wear Cameras, Use of Force Drops by Over Two-ThirdsCop Who Karate Chopped NY Judge In Throat Gets Off Scot-FreeFlorida Cop Smashes Compliant Woman's Face Into Car -- "Maybe Now You Can Understand Simple Instructions"VIDEO: Lapel Cam Reveals A Day In The Life Of A U.S. Police Officer (Tasing, Beating, Breaking & Entering, Stomping On Heads... and Laughing About It)Caught On Tape: Officer Sucker Punches Inmate In Face, Files Report Claiming 'Self Defense'Insult Person On Twitter, Go To JailSWAT Team Brings TV Crew To Film Raid Against Threatening Internet Critic -- Raids Innocent Grandma InsteadCop Karate Chops NY Judge In The Throat
(more)

 
Top