The news you're not supposed to know...

Austrian Economics: Understand Economics, Understand the World
The Century of the Self: The Untold History of Controlling the Masses Through the Manipulation of Unconscious Desires
The Disappearing Male: From Virility to Sterility

The Obama Deception: The Mask Comes Off
Operation Gladio: The Hidden History of U.S. Sponsored False Flag Terrorism in EuropeThe New American Century: The Untold History of The Project for the New American Century
Article posted Jul 29 2007, 2:14 PM Category: Health Source: Associated Press Print

Aquafina source is same as for tap

By VINNEE TONG, AP Business Writer

NEW YORK - So you thought that water in your Aquafina bottle came from some far-away spring bubbling deep in a glen? Try the same place as the water in your tap.

PepsiCo Inc. is the latest company to offer some clarity about the source of its top-selling bottled water as it announced on Friday it would change the label on Aquafina water bottles to spell out that the drink comes from the same source as tap water.

A group called Corporate Accountability International has been pressuring bottled water sellers to curb what it calls misleading marketing practices. The group has criticized PepsiCo over its blue Aquafina label with a mountain logo as perpetuating the misconception that the water comes from spring sources.

Aquafina is the single biggest bottled water brand, and its bottles are now labeled "P.W.S." The new labels will spell out "public water source."

"If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," PepsiCo spokeswoman Michelle Naughton said Friday. Aquafina water is taken from public sources then purified in a seven-step process.

The corporate accountability group is also pressing for similar concessions from The Coca-Cola Co., which owns the Dasani water brand, and Nestle Waters North America, seller of Nestle Pure Life purified drinking water, which gets some of its water from municipal sources.

Dasani's Web site says that Dasani comes from local water supplies, is filtered using a process called reverse osmosis and enhanced with minerals.

"We don't believe that consumers are confused about the source of Dasani water," Coca-Cola spokeswoman Diana Garza Ciarlante said. "The label clearly states that it is purified water."

Sales of bottled water has been a growing source of revenue for companies such as PepsiCo, based in Purchase, N.Y., and Atlanta-based Coca-Cola as they lessen their dependence on sales of traditional carbonated sodas, as consumer concern over health issues has weakened demand.

Nestle said Friday it has been printing new labels for its Pure Life water that say whether the water comes from municipal supplies or ground water, and the labels will begin showing up later this year. Pure Life is the only Nestle bottled water that uses public water sources and the company did not have an estimate for how much of its supply originates from public sources.

Wholesale sales of bottled water grew to $11 billion in 2006, according to the Beverage Marketing Corp., and the industry is expected to maintain growth rates of about 10 percent. The fastest growing segment of the industry is sales of bottles of less than 1.5 liters, which includes the individual serving sizes sold in many convenience and grocery stores.

The decisions by Nestle and PepsiCo come as criticism grows over environmental concerns about the industry's use of local water sources as well as consumption of resin and energy to package and ship the bottles.

Last month alone, a barrage of news hit the industry: San Francisco Mayor Gavin Newsom banned city-funded purchases of bottled water; New York City launched an ad campaign called "Get Your Fill" to promote the benefits of tap water; and the U.S. Conference of Mayors adopted a resolution to bring attention to the importance of public water systems and the negative impact of bottled water.

"I think it's unfortunate we have gotten into this tap water vs. bottled water debate," the CEO of the International Bottled Water Association, Joe Doss, said. "I do not think consumers are uniformly replacing tap water with bottled water."

PepsiCo shares fell $1.18, or 1.8 percent, to $65.66 Friday amid a broad market pullback.

Latest Health
- Government On Nutrition: Often Wrong, Seldom in Doubt
- Game Developers Face Final Boss: The FDA
- Whooping Cough Vaccination Fail
- Study: Obese Americans Now Outnumber Those Who Are Merely Overweight
- Public School "Child Nutrition Supervisor" Served Students Reeking, Six-Year-Old Pork
- SSRI Drugs Linked to Germanwings Kamikaze Crash?
- Shocker: Eat Fat, Avoid Food Pyramid, Lose Weight
- Parents ARE Being Arrested For Getting Medicine (Cannabis Oil) That Works For Their Sick Children!

No Comments Posted Add Comment

Add Comment


Verification *
Please Enter the Verification Code Seen Below

Please see our About Page, our Disclaimer, and our Comments Policy.

This site contains copyrighted material the use of which in some cases has not been specifically authorized by the copyright owner. Such material is made available for the purposes of news reporting, education, research, comment, and criticism, which constitutes a 'fair use' of such copyrighted material in accordance with Title 17 U.S.C. Section 107. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner. It is our policy to respond to notices of alleged infringement that comply with the DMCA and other applicable intellectual property laws. It is our policy to remove material from public view that we believe in good faith to be copyrighted material that has been illegally copied and distributed by any of our members or users.

About Us - Disclaimer - Privacy Policy

Advanced Search


Remember Me
Forgot Password?

Video Of Chicago Cop Murdering Teen Shows Another Shooting of Convenience - 11/25World's Most 'Adorable' Drug Kingpin Is Actually The Daughter of Texas DEA Head Honcho - 11/26Downing of Russian Su-24 Looks Like a Planned Provocation - Russian Foreign Minister - 11/25California Police Used Illegal Wiretap Warrants in Hundreds of Drug Prosecutions - 11/25VIDEO: FSA Rebels Destroy Russian Chopper With US-Made TOW Missile - 11/25Heroic Cops Protect Community by Raiding a Group of 90-Yo Women Playing Mahjong - 11/26Good News: 27% Of Americans Say Government Is Their 'Enemy,' Not Their 'Friend' - 11/24Family Gets $4.9m After Cops Beat Mentally Ill Son to Death On Video and Walked Free - 11/24

Man Follows Speeding Cop, Finds Out He Was Speeding To Buy PeanutsMission Creeps: Homeland Security Agents Confiscate Women's Panties For 'Copyright Infringement'Cop Shoots Couple's Dog, Threatens Jail For Trying To Save Dog's LifeSWAT Team Shoots Teen Girl & Her Dog During Pot Raid On Wrong HomeDurham, NC Cop Testifies Faking 911 Calls To Enter Homes Is "Official Policy"Indiana Sheriff Says US A "War Zone" To Justify New MRAP Military VehicleTampa Cops Surveil Pot Dealer, Catch Him Selling Pot, Raid His Home & Kill Him"You Just Shot An Unarmed Man!": Witness Says Police Shot His Friend With His Hands Up