Fox News Boasts '40 New Advertisers' For 8PM Time Slot After Firing Tucker Carlson

Chris Menahan
InformationLiberation
May. 09, 2023

Fox News is boasting that they have "40 new advertisers" for their new 8PM "Fox News Tonight" program which no one is watching.

From Mediaite, "40 Advertisers Return to Tucker Carlson's Old Hour After Fox News Gives Him the Boot: Report":

Variety’s Brian Steinberg reported on Monday that after Carlson’s abrupt ouster, some "Madison Avenue stalwarts" returned to advertise on Fox News Tonight, the program which has replaced with a new host each week.

"Procter & Gamble, one of the nation's largest and most influential advertisers, has been running ads in "Fox News Tonight," the network’s new 8 p.m. program, for female-skewing products like Venus razor blades by Gillette and Secret underarm deodorant. Also showing up in commercial breaks: Novo Nordisk's trendy medication Ozempic, and Scotts Miracle-Gro," reported Steinberg.

Fox News Media's Executive Vice President of Ad Sales Jeff Collins told Steinberg, "We have had over 40 new advertisers come into the hour since we launched the new program, including some of the largest in the country and, really, across all major categories. We have seen new advertisers come in, and new demand."

Incidentally, Media Matters' Angelo Carusone said Steinberg's report isn't even true.

1) That isn’t 40

2) Fox shifting “no Tucker” advertisers into 8pm is not the same as advertisers intentionally returning; Fox just rearranging decks.

3) You’ve often dismissed ad losses, but now they’re real, eh? Curious.
— Angelo Carusone (@GoAngelo) May 8, 2023

It's a discussion that requires knowledge and nuance, two things that a person who likes to argue on Twitter typically lacks. We can pick it up some other time, I'm sure.
— Brian Steinberg (@bristei) May 9, 2023

Regardless, Fox News is bragging about it.

Anti-Defamation League CEO Jonathan Greenblatt pushed the World Federation of Advertisers to boycott Tucker Carlson's show in 2021 for discussing The Great Replacement.

Greenblatt also lobbied Rupert and Lachlan Murdoch to have Carlson fired.

.@TuckerCarlson: “replacement theory” is a white supremacist tenet that the white race is in danger by a rising tide of non-whites.

It is antisemitic, racist and toxic. It has informed the ideology of mass shooters in El Paso, Christchurch and Pittsburgh.

Tucker must go. https://t.co/FSvgNfR1KO
— Jonathan Greenblatt (@JGreenblattADL) April 9, 2021

After the ADL called on Fox News to fire Tucker Carlson after his segment last week on demographic change and political power in America, Tucker points out that the ADL made the same argument that he did when it came to Arabs in Israel. pic.twitter.com/vprhqLxm8H
— Daily Caller (@DailyCaller) April 13, 2021

The decision to fire Carlson reportedly came straight from Rupert Murdoch.

Though Tucker Carlson in his prime was drawing in excess of 5 million viewers a night and drew over 3 million viewers a day in the week before he was unceremoniously fired, Fox News Tonight is currently getting only around 1.3 million viewers a night and is even losing to MSNBC.

[Header image by Ajay Suresh via Flickr, CC BY 2.0]

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