Battlefield V Sales Down 63% On Battlefield 1 in UK, Goes On Sale For Half Off Days After Launch

EA's new Battlefield game has had an unimpressive start in the new UK top 40, as Black Friday casts its shadow over the charts.

It's been increasingly difficult to tell what's going on in terms of UK video game sales this year, as the majority of sequels post massive drops that seem to go far beyond just a natural drift towards digital downloads.

Digital sales are not included in any UK chart but with Battlefield V it's especially hard to tell what's going on, even when a glance at the charts suggests that whatever it is it's not good for EA.

Not only did Battlefield V launch three days before Black Friday, which itself has become a week-long event now, but its bizarre, staggered release date means it's been available to some customers -- who paid extra for the privilege -- almost two weeks prior.

All that said, coming in at just number four in the all formats chart is not a good look, especially given the noticeable lack of buzz around the title.

Sales were down more than 63% on 2016's Battlefield 1, which is well above the average rise in digital sales.