Tuesday August 6th, 2013 informationliberation.com
Comcast NBC Universal Already Moving Past Six Strikes; Trying New Malware Popups Urging Downloaders To Buy (Techdirt)
The "six strikes" Copyright Alert System (CAS) is barely under way and already Comcast/NBC Universal are looking to go beyond it with malware-like popups that show up as you download a piece of content, pushing you to buy it (well, "license" it) via an authorized source. Variety has the details at the link above, though late in the article it seems to suggest that this is all really coming from the NBC Universal side, not the Comcast side, which shouldn't come as a huge surprise:
While Comcast knows the solution is feasible, the companyís engineers havenít formally begun work on it. The project is being worked on in tandem with engineers at NBC Universal, the content side of the conglomerate.
That certainly sounds like something cooked up on the NBC Universal side of things. The offering here sounds ridiculous and intrusive:
As sources described the new system, a consumer illegally downloading a film or movie from a peer-to-peer system like Bittorrent would be quickly pushed a pop-up message with links to purchase or rent the same content, whether the title in question exists on the VOD library of a participating distributorís own broadband network or on a third-party seller like Amazon.
This highlights a few key points: In the end, as we've been saying all along, the way to deal with infringement is by offering users a good reason to buy. That means providing them with more value -- whether it's direct value from purchasing authorized versions or something like a connection (e.g., so that people want to support the content creator directly). Anything that involves trying to pressure people just turns people off. It's the difference between setting up a store so that it's friendly and inviting, and filling a store with pushy salespeople who keep scolding you. One system attracts customers, the other attracts disdain. Why the legacy guys always go with the "disdain" path is beyond me.