'Diverse Editions': Barnes & Noble Pulls Release Of Classic Novels With Non-Whites On The CoversChris Menahan
Feb. 06, 2020
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Barnes & Noble working with the ad agency TBWA\Chiat\Day decided to re-release a collection of classic novels but replace the white people normally on their covers with non-whites in honor of Black History Month.
"Dubbed 'Diverse Editions,' the covers included Mary Shelley's Frankenstein as a black man with an afro, Dorothy from The Wonderful Wizard of Oz holding a pair of red sneakers instead of ruby slippers and Juliet, from Romeo and Juliet, wearing a hijab," BuzzFeed reported.
The collection was hyped for release on Feb 5 but was scrapped at the last minute due to backlash from leftists.
Of note, they were not angry about the act of cultural appropriation but instead were furious they were promoting books written by white authors.
They reportedly used AI to determine whether the characters in the books were explicitly labeled as white in the text and if they weren't they "went to town."
It was not the wisest decision.
Barnes & Noble quickly buckled due to the wokelash and released a public apology to the woke community.
"It was a project inspired by our work with schools and was created in part to raise awareness and discussion during Black History Month, in which Barnes & Noble stores nationally will continue to highlight a wide selection of books to celebrate black history and great literature from writers of color," Barnes & Noble said.
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