Sleeping Giants' Anonymous Founder Unmasked; Top Ad Writer Behind Boycott Campaign Targeting Breitbart, Ingraham

PETER HASSON
The Daily Caller
Jul. 17, 2018

The founder of Sleeping Giants, a left-wing activist group that has targeted right-wing voices with boycott campaigns, has managed to keep his identity a secret, even as his own group has become a major political player among liberals. Until now.

Sleeping Giants was founded by Matt Rivitz, an award-winning ad copywriter based in San Francisco, a Daily Caller News Foundation investigation has found.

The group’s original stated goal was to cripple Breitbart, the pro-Trump website whose former chairman, Steve Bannon, worked in the White House as President Donald Trump’s chief strategist.

To accomplish that goal, Sleeping Giants has waged an intense campaign to pressure Breitbart’s advertisers into pulling their ads from the website. It’s worked pretty much as designed.

Breitbart lost 90 percent of its advertisers over the span of two months in 2017. Sleeping Giants has both maintained its pressure on Breitbart’s remaining advertisers and expanded its focus.

Sleeping Giants began pressuring investors in October 2017 in Renaissance Technologies — a successful hedge fund — to pull their investments because the company’s CEO, conservative billionaire Robert Mercer, had a financial stake in Breitbart. Less than two weeks later, Mercer sold his stake in Breitbart and stepped down from the hedge fund.

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