Report: ABC's Ratings 'Took Major Dive' During Megyn Kelly Interview On GMA

Mediaite has learned that the minute-by-minute ratings for GMA took a major (and surprising) dive during her segment on November 15 to promote her new book, Settle For More. 

According to sources with access to those all important and specific network ratings, Kelly appeared for approximately 10 minutes at around 7:31 a.m, during that time, the ratings continued to plummet in particular compared to other days. Network execs across the board apparently expected that the Fox News host's interview would boost the bottom of the 7 o'clock hour especially since she was discussing controversial allegations against her former boss, Roger Ailes. But– that didn't happen.

...While the interview was certainly interesting, the ratings didn't pan out for GMA. And, interestingly, this interview came around the same time that Kelly was in contract discussions with other networks including ABC.