Antoine Dodson: from local news item to internet sensation (capitalism in action)

Paul Gallagher
The Guardian
Aug. 15, 2010

A week ago, Antoine Dodson was just another boy from "the projects", the run-down housing estates which are a feature of every American town and city. Living with his parents, siblings, nieces and nephews in Lincoln Park, where opportunities were few and far between, Dodson had few prospects of escape from his bleak surroundings. This weekend he is a cult hero for millions of young followers, has struck a business deal with Apple and hopes to move his entire family into a more upmarket neighbourhood. The story of how it happened is a modern fairytale combining issues of race, the media, music and the creative power of the web to transform the meaning of everyday events.

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